{"id":719,"date":"2025-09-02T19:56:06","date_gmt":"2025-09-02T19:56:06","guid":{"rendered":"http:\/\/siyatyaliworks.co.za\/?post_type=portfolio&#038;p=719"},"modified":"2025-09-03T07:46:37","modified_gmt":"2025-09-03T07:46:37","slug":"bravery-has-a-home","status":"publish","type":"portfolio","link":"https:\/\/siyatyaliworks.co.za\/index.php\/portfolio\/bravery-has-a-home\/","title":{"rendered":"Bravery has a home"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Bravery has a Home\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/0pMT0v_n-eU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-8b395b81e0c1bf13277fe0b6af86ad25\">With Yoco&#8217;s 2024 brand campaign,<strong> Bravery has a home<\/strong>, we looked at the inner lives of business owners, at what keeps them up at night, and what keeps them going throughout the ups and downs.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"http:\/\/siyatyaliworks.co.za\/wp-content\/uploads\/2025\/09\/Billboard-4.mp4\"><\/video><figcaption class=\"wp-element-caption\">&#8220;Bravery has a home&#8221; OOH billboard with Wanda Lephoto<\/figcaption><\/figure>\n\n\n\n<p>As the Brand Copy Lead, I helped guide the team to turn hours of merchant interviews into a concept that we could turn into a TTL campaign.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop muted src=\"http:\/\/siyatyaliworks.co.za\/wp-content\/uploads\/2025\/09\/Amber-audiogram-final-1.mp4\"><\/video><figcaption class=\"wp-element-caption\">&#8220;Bravery has a home&#8221; audiogram for Facebook, LinkedIn, and Instagram.<\/figcaption><\/figure>\n\n\n\n<p>Alongside the Design Lead, we helped the team create the look, feel, and language of the campaign. And then sell it directly to the Yoco founders.<\/p>\n","protected":false},"featured_media":723,"comment_status":"open","ping_status":"closed","template":"","meta":[],"class_list":["post-719","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/siyatyaliworks.co.za\/index.php\/wp-json\/wp\/v2\/portfolio\/719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siyatyaliworks.co.za\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/siyatyaliworks.co.za\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/siyatyaliworks.co.za\/index.php\/wp-json\/wp\/v2\/comments?post=719"}],"version-history":[{"count":1,"href":"https:\/\/siyatyaliworks.co.za\/index.php\/wp-json\/wp\/v2\/portfolio\/719\/revisions"}],"predecessor-version":[{"id":725,"href":"https:\/\/siyatyaliworks.co.za\/index.php\/wp-json\/wp\/v2\/portfolio\/719\/revisions\/725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/siyatyaliworks.co.za\/index.php\/wp-json\/wp\/v2\/media\/723"}],"wp:attachment":[{"href":"https:\/\/siyatyaliworks.co.za\/index.php\/wp-json\/wp\/v2\/media?parent=719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}