During the COVID pandemic, offices where forced to shutdown and people began working from home. This forced lockdown meant that the South African National Blood Service could no longer reach out to its network of business people and office blocks. They needed a new way to inspire people to do good … even when things were bad.
Posters
Email
Awareness Video
Website
Experiential Elements
The Blood Drive Drive-Ins
Those with tickets from their complex blood drives will get free entry while their guests or other people from other complexes, free-standing homes and estates can join. Their payment is that at least 1 person in their car will have to donate blood while watching the movie.