Every time an incoming party takes over the government of the City of Cape Town, they need to put together a five-year Integrated Development Plan.

Using the #MyCTNeeds, we made Cape Town city residents the faces of our campaign and created a solution that gave them ownership of the IDP and their community. Because of the multi-cultural, economic and religious demographic of Cape Town, we made sure that each of our elements featured real people talking about what they feel their areas really needed the most.

Campaign Line:  My Cape Town Needs