With Yoco’s 2024 brand campaign, Bravery has a home, we looked at the inner lives of business owners, at what keeps them up at night, and what keeps them going throughout the ups and downs.

As the Brand Copy Lead, I helped guide the team to turn hours of merchant interviews into a concept that we could turn into a TTL campaign.

Alongside the Design Lead, we helped the team create the look, feel, and language of the campaign. And then sell it directly to the Yoco founders.